Pharmaceutical industry

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Branded Verses Generics: Exploring Tough Competitions in Pharmaceutical Market Whether to Create a Brand or Selling Generics

In spite of the substantial growth of the health care industry due to ever increasing dependency of the population on the medicine and various other factors, the public and private spending on pharmaceuticals account for just a fraction of the total expenses of health care in developed as well as developing countries. This factor attributes to a huge R&D cost involving a large span of time and manpower; and the capricious nature of the market.

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