DAILY ADS .. WHAT DO THEY SAY??

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Aa se Aaha Tak!!!!! Well, I don't think you need a special introduction regarding this tag line. A lady mostly a homemaker will be holding heavy loads and suddenly feels intense pain where the camera captures the nociceptive response.. Immediately application of MOOV allows the lady to move :) VICKS ki goli!!! A child plays in the rain and gets completely wet. He'll reach home and there starts the story of rhinitis!!! Immediately Mother comes to the rescue of the child and applies VICKS. In another incident not the children but Uncle starts coughing.. Again Aunty comes to the rescue giving him "Vicks ki goli" for "Turant raahat.." or (Twaritha Upasamanam) Well, I know..many of us laugh out loud when such advertisements flashes. But did you observe one thing in the above cases?? The Woman is given more importance here. And all the advertising being done are directly focused on to her. I just named a few there are other ads like Dettol Liquid, Pears - (Masoom Pears), Iodex, Woman Horlicks and all, where the Mothers infact Ladies are given rationale role. Marking the 100th International Women's Day on March 8th this year, a new Governing body- POWER (Pharmacists' Organization for Women Empowerment and Research) was established. This is a professional and scientific body that provides leadership, education, support to the women pharmacists. Major areas specific to Women's health include * Gynecology and Sexually Transmitted Diseases (STDs) * Oncology ( Breast and Ovarian Cancers) * Osteoporosis and Arthritis etc. Centering the woman, already GSK and MSD launched their captivating products 'Cervarix' and 'Gardasil' respectively. The companies like Sanofi Aventis have come forward with various initiatives like "Prayas" - which aims to cover the void of diagnosis and treatment in rural areas, SITE (Screening India's Twin Epidemic of Diabetes and Hypertension), "Aashayein" (patient support program for Cancer). So the present pharma giants are showing interest particularly the Indian Women. Because they feel, she is the centre and she can influence her entire family based on her "Positive Response". No doubt they say "Shining India needs a Healthier Women". Reference: Express Pharma- Fortnight Insight for Pharma Professionals, The Express Group, March 1-15, 2011 Page No: 7-11. THIS BLOG DOES NOT CONTAIN ANY PLAGIARIZED MATERIAL.
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About the Author

Sirisha Pingali's picture
Author: Sirisha Pingali

Comments

Siva Mavuduru's picture

Good to see a blog of your style once again. Yeah women need special cares especially mothers. they will go through various works and good to see the establishment of POWER.
Sirisha Pingali's picture

dear ganesh, Thank you for the valuable comment.

Sirisha Pingali

http://www.pharmainfo.net/sirisha

Viswanadha Institute of Pharmaceutical Sciences.

www.vnips.edu.in

Siva Mavuduru's picture

Welcome dear. I heard from my zoology sir that generlly house-wives undergo an irregular work and os they are more susceptible to the pains. is it true? how can be avoided if its true?
Sirisha Pingali's picture

Hello ganesh!! The major reason for such 'aches' are the indian style of working. Especially you can see it in washing the clothes, utensils. Now the scenario is changed with the launch of Washing Machines and all but still some people who cannot afford for such machines still practice the ancient style of cleaning. This was supposed to be the major cause for the Osteoporosis which many women suffer. Well, grabbing this opportunity the industries have launched the Calcium Supplements too. Eg. Calcium sandoz pills for women.

Sirisha Pingali

http://www.pharmainfo.net/sirisha

Viswanadha Institute of Pharmaceutical Sciences.

www.vnips.edu.in

Siva Mavuduru's picture

Good explanation Thank you
K Rajakrishna's picture

hi sirisha, qute an impessive blog, a real educative blog indeed... but most of the ads thats are aired are OTC drugs, would u like to comment on this?. are the rules to be made stringent or are they ok in case of being aired in india???....
Sirisha Pingali's picture

Hello rajakrishna, Thank you for the valuable comment. Well, as far as i know the ads strike the general problems like Headaches, Backache, Cracks, knee problems etc of women. I don't think airing these minor things may be a problem.

Sirisha Pingali

http://www.pharmainfo.net/sirisha

Viswanadha Institute of Pharmaceutical Sciences.

www.vnips.edu.in

Oumspn's picture

hey these companys main aim are to sell there products in d indian market.they segment d market & create needs for their product..coz we people dont know why to buy the product.

oum.

Sirisha Pingali's picture

Hello thank you for the valuable comment!! Well, i agree with you regarding foreign companies. As you said they just want their products sold by proper advertising. But in India Moov, Iodex etc they need no special coverage since the products are by Paras Pharmaceuticals. However the company was bought by another major giant. But selling the product and reaching the public is definitely a difficult task! What you say?

Sirisha Pingali

http://www.pharmainfo.net/sirisha

Viswanadha Institute of Pharmaceutical Sciences.

www.vnips.edu.in

Shouvik's picture

then y only womens are chosen in men cosmetic advertisements........what role they play over there................. i think its nothing related to women,in today's india womens are equally empowered as men.........if its not then you wouldn't have been able 2 study pharmacy.....

$houvik

Sirisha Pingali's picture

hi shouvik Me studying pharmacy and present discussion regarding ads is not related!! Women are mostly placed in many ads to attract audience. No matter its a girly product or men's product! But the former has more impact!!

Sirisha Pingali

http://www.pharmainfo.net/sirisha

Viswanadha Institute of Pharmaceutical Sciences.

www.vnips.edu.in

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