As we know the job description of a medical representative of a pharmaceutical industry is to convey a precise, informative and logical message of his products to his clients. This job description is almost similar in all over the world.
In Pakistan medical representative of a pharmaceutical industry also performs the same duties as mentioned earlier but in a very tough environment. The tough environment means not only the high competition but the clients are also very tough as most of them are sold. These sold clients just take money from the pharmaceutical industries and prescribe their products irrespective of their quality and efficacy. In Pakistan the clients are mostly of this greedy nature. They have no sympathy for their patients. This is really a very dark aspect of this field in Pakistan.
In Pakistan two types of pharmaceutical industries are operating national and multinational. National companies are very large in number and are increasing day by day.
On the other hand multinational companies are in a very minute number. Job description of a medical representative is almost same in a national as well as in a multinational company but some difference is also there. Job in a national company is not secure and is always on threat while in the multinational company the job is secured to some extent. The medical representatives of the multinational companies are properly trained and well equipped with knowledge.Look wise they also look professionals. On the other hand the medical representatives of the national companies have poor knowledge of their products and are not properly trained.
In Pakistan multinational companies work on the ethics and their priority is always the benefits of the patients while the national companies have no ethical background.
National companies just work to earn their profit more and more without considering any benefit of the patients. Similarly medical representatives of the multinational companies work ethically and always for the benefits of the patients. On the other hand medical representatives of the national companies work only for the benefit of their clients and not for the patients. This is the reason due to which the greediness of their clients is increasing day by day. At the end we discuss the basic reason for this difference in the national as well as multinational companies and their representatives.
The basic reason is the unethical registration of the pharmaceutical industries by the ministry of health Pakistan without any solid parameters and standards. Another reason is the unethical promotion of the pharmaceutical products without any proper check. At the end patients suffer from this unethical registration of pharmaceutical industries and unethical promotion of the pharmaceutical products.
This is the reason due to which the resistance of the antibiotics is increasing day by day in the Pakistan as the antibiotics are promoted unethically and without any proper restriction.
Similarly other drugs are also promoted in the same manner as antibiotics are promoted without any proper check.